The trefoil logo was relegated to the heritage line of products which continue to enjoy success to this day. In 1971, Adidas launched the three-stripe logo. With the 1930’s well underway both brothers joined the Nazi party. After World War I, Karhu Sports was hit hard and was financially uncomfortable as they ran short on capital. In many cases they were not permitted to mingle. However, they were not the sole owner of the logo as they were not the first company to make use of the design. With their push into street and leisurewear, adidas believed they needed a fresh logo and thus the Trefoil was born. Combined with the Adidas logo, the company’s name is below the logo in the lower-case font. From his nickname “Adi” and the first three letters of his last name, “Dassler,” Adolf changed his company’s name to Adidas. Aside from that, the stripes are also meant to express the brand’s international and diversified allure and products. In 2005 the company boiled down the logo to its most minimal incarnation to date - a simple wordmark in the classic font with the three bars placed horizontally alongside. Later on, the trefoil version was replaced by the current logo resembling the shape of a triangle. Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. It remains as important to the lifestyle and street culture as ever. This meaning is even more fitting as it relates to the athletes, most of whom Adidas sells their apparels to.

Adi Dassler first began to fashion sports shoes in his mother’s laundry room after returning from World War 1. The latest logo in a triangle shape that resembles a mountain’s upward slope is as well symbolic. In 1991, the public saw a new logo version – three tilted stripes resembling a mountain. For the best experience on our site, be sure to turn on Javascript in your browser. The above content has not been officially sponsored by Adidas Group. The electricity supply in Herzogenaurach was unreliable, so the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on WhatsApp (Opens in new window), How Adidas got its name and change in ownership, Adidas Net Worth: Facts, Brand Value, Earnings, Nike Net Worth: Facts, Brand Value, Earnings, Top-20 Best Car Racing Movies Of All-Time, Top-10 Best Sports For Girls To Play & Benefits, Best Sports Insurance Companies In America 2020, Best Basketballs 2020: Top-10 Indoor/Outdoor Picks, Top-10 Best Sports For Youths To Play & Benefits, Top-20 Richest Athletes In The World 2020, Top-10 Highest-Paid Sports In The World 2020, Top-10 Best Chess Players In The World Right Now, Top-20 Best Sports Brands In The World 2020, Top-10 Places To Buy & Sell Used Golf Clubs, 500+ Funny Fantasy Football Team Names 2020, How Super Bowl Squares Works, Win Numbers, Template, The trefoil Adidas logo was unveiled in Munich Olympics in 1972. This was an intentional design feature meant to highlight the company’s dedication towards helping people achieve more challenging feats with superior comfort and performance. In 1997 adidas needed a new identity for their corporate outlook and the new logo was born. The three stripes are implied utilizing extended stems of the “d” s themselves to interact with an illustration of a shoe and Adi’s name crowning the emblem in a semi-circle. Rudolf was subsequently drafted in World War 2, while Adi would stay behind and produce shoes for the military. It was also when adidas got their famous three stripes, from a very unlikely source, read more about that in our “11 Things You Probably Didn’t Know About adidas” blog. Seventy years later, adidas has made an impact not only on sports and athletes, but also on fashion, music, culture, sustainability, and beyond. The first breakthrough for Dassler Shoes, as it was known, occurred in the 1936 Summer Olympics. The first Adidas logo was designed by founder Adi Dassler in 1951. Originally the Trefoil was created to represent all the products adidas, today, the Trefoil takes pride of place on the ever-popular Orignals range of clothing and trainers. However, Karhu Sports was hit hard by WWII, and short on capital, the owner agreed to sell Adidas the trademark to their logo for €1,600 and two bottles of whiskey. The mountain in the logo shows steady growth as it moves upward, symbolizing conquering challenges. #ReadyForSport, A post shared by adidas (@adidas) on Aug 19, 2020 at 7:00am PDT. The Olympic games would continue to play a central role in their marketing initiatives, as more and more athletes took home medals sporting the company’s increasingly famous footwear. Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport. RELATED: Top-20 Best Sports Brands In The World. From that point on, there was nowhere to go but up and the company expanded to meet a rapidly growing demand. The trefoil was an integral part of popularizing the shell-toe Superstar editions, which would earn global infamy from Run DMC in their classic song “My Adidas”, a fashion statement with a it’s own history. In recent years adidas have staked their claim as the World’s top sportwear brand, with the huge success of their Boost range of trainers as well as their Originals line becoming a street style staple. Travel through time and discover the history of adidas and the styles that have influenced where we are today. In this article, we’ll go down memory lane, digging into the Adidas origin, history, logo and meaning, and finally, interesting Adidas facts. In 1947, Dassler Shoes underwent a name changing process.

It proved itself to be a versatile design element, helping to further propagate the empire that Adi built. Below are some of the interesting Adidas facts you need to know. The logo worked out so well, that it began to make appearances on their athletic products, raising the bar for their brand on pitches and in stadiums around the world. Rudolf established his company, now known as Puma, a bitter rival to the Adidas brand. The famous “Stan Smith” sneakers, arguably Adidas’ most iconic sneakers, was initially intended to be named after French tennis star Robert Haillet. Although the athletic wear industry has become even more competitive than ever, Adidas has registered its presence in the scene, challenging huge leading brands such as Nike and New Balance. Each bar of stripe represented one of three central continents where the Adidas footwears were majorly sold—North America, Asia, and Europe. He was so completely sold on the shoe’s new brand that he often referred to his venture as the “Three Stripe Company”. He presided over his company until 1987, when he sold it to a French Investor, Bernard Tapie, for ₣1.6 billion. The game was a close one at 7-5 although each team was comprised of employees of both companies, to drive home the message of solidarity and peace. As both companies progressed, the family rivalry between the Dassler brothers reached a fever pitch. The “Adilette” line of sandals created came into creation after the German soccer team approached the brand in 1960 to create unique bathing wear so as to protect players from diseases in the bath. The other adidas logo you may know is the “performance” logo, more commonly associated with their sports range, if you’ve got an adidas football kit then it probably has this. However, as adidas say, “Times may change, but trefoiled quality will always remain.”. Some might even say it was this fire of competition that would forge both brands as major players in one of the most competitive fields. Unlike the current brand logo, the three-stripe logo was shaped in a “trefoil” leaf. By this point Adidas had merged all its children companies into a conglomerate (The Adidas Group) which would become the umbrella company for other big names like Reebok and TaylorMade. In the following years, Adidas went through various changes in ownership. It cost Adidas €1,600 and two bottles of whiskey. For the best experience on our site, be sure to turn on Javascript in your browser. The original owner of the logo was Karhu Sports. According to the book Sneaker Wars, Adolf Dassler, founder of Adidas, initially wanted to name his brand “Addas.” However, the name was already in use by another German show company. But it is a symbol of optimism and hope. For this, three dark and two light lines are involved in the logo, as well as the word “Adidas” in the spelling received in 1967. At first he followed Adi’s lead and tried to incorporate his name into the brand as “Ruda”, but this idea was quickly abandoned in favor of “Puma”, which you can read more about in History of the Puma Logo. Much like its predecessor, this logo would enjoy widespread success, eventually beocoming the adopted standard across all apparel. Details are sketchy as to the source of their dischord, but for whatever reason upon Rudolf’s return to Herzogenaurach, the two would never speak to each other again. Born of sheer pragmatism and efficiency, while at the same time mired by war, feuding and betrayal, the brand which has become globally synonymous with athletic excellence doesn’t have the sort of case study one might expect. Long before Adidas purchased the trefoil logo, the brand had used the now-famous three-bar stripes in all of their products. All Rights Reserved © 2020 Fine Print, Inc. Under Tapie’s control, Adidas production spiked. They’ve devised strategies in maintaining and attracting new customers to the brand when apparel companies are struggling. Rap group DMC bagged an endorsement deal with the brand right after an impressive performance of their hit song “My Adidas” in New York’s Madison Square Garden. ALSO READ: Nike Net Worth: Facts, Brand Value, Earnings, Sport might not be the answer. This rift would not only change the face of the footwear industry, it would permeate the social fabric of the town for many years - a phenomenon explored in depth by Barbara Smit in her book “Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport”. Consequently, it was to the brand’s advantage as it kept increasing in popularity and growing more prosperous.

He managed to do so just in the nick of time it seems, for most people today have no idea that the iconic stripes once adorned a completely different brand. Anyone who dared go to the park wearing a different sneakers brand does so at the risk of having their shoes snatched and hung on the park’s “tree of shame,” where several pairs of other sneakers’ brands are found hanging. Rudolf was the more zealous of the two however, and the brothers would find themselves at odds more and more as the new regime grew in power.



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