The trefoil logo was relegated to the heritage line of products which continue to enjoy success to this day. In 1971, Adidas launched the three-stripe logo. With the 1930’s well underway both brothers joined the Nazi party. After World War I, Karhu Sports was hit hard and was financially uncomfortable as they ran short on capital. In many cases they were not permitted to mingle. However, they were not the sole owner of the logo as they were not the first company to make use of the design. With their push into street and leisurewear, adidas believed they needed a fresh logo and thus the Trefoil was born. Combined with the Adidas logo, the company’s name is below the logo in the lower-case font. From his nickname “Adi” and the first three letters of his last name, “Dassler,” Adolf changed his company’s name to Adidas. Aside from that, the stripes are also meant to express the brand’s international and diversified allure and products. In 2005 the company boiled down the logo to its most minimal incarnation to date - a simple wordmark in the classic font with the three bars placed horizontally alongside. Later on, the trefoil version was replaced by the current logo resembling the shape of a triangle. Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. It remains as important to the lifestyle and street culture as ever. This meaning is even more fitting as it relates to the athletes, most of whom Adidas sells their apparels to.
He managed to do so just in the nick of time it seems, for most people today have no idea that the iconic stripes once adorned a completely different brand. Anyone who dared go to the park wearing a different sneakers brand does so at the risk of having their shoes snatched and hung on the park’s “tree of shame,” where several pairs of other sneakers’ brands are found hanging. Rudolf was the more zealous of the two however, and the brothers would find themselves at odds more and more as the new regime grew in power.
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